MARKET ANALYSIS & CONSUMER TARGETS

MARKET ANALYSIS & CONSUMER TARGETS

Understand a given market, new & emerging values and the consumer expectations.

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BRAND POSITIONING & DEFINITION

BRAND POSITIONING & DEFINITION

Positioning & defining your brand to help you stand out on the market.

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COLLECTION DEVELOPMENT

COLLECTION DEVELOPMENT

To review and structure your offer, define the seasonal concept that will drive a strong message to your consumers and create the story & design orientations to develop your collections.

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SPACE DESIGN

SPACE DESIGN

To develop consumer touch points, retail space, pop-up stores in line with the image of your brand.

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COMMUNICATION & ADVERTISING CAMPAIGN

COMMUNICATION & ADVERTISING CAMPAIGN

To enhance your image with a consistent communication and advertising campaigns.

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DIGITAL TREND BOOK

DIGITAL TREND BOOK

DÉSIR is the indispensable tool to start your creative season! The menu: “Societal context overview that are driving new consumer expectations, strategies that brands must adapt, color & design applications for many sectors”. Completed with a color palette, spotlighting key colors & color associations.

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