TREND FORECASTING AGENCY
FROM CONTEXT & ENVIRONMENTAL ANALYSIS
TO CREATION & COMMUNICATION MANAGEMENT
START YOUR CREATIVE SEASON WITH DÉSIR!
We are thrilled to announce the publication of our digital trend book, DÉSIR, for Spring & Summer 2025!
Societal context overview New consumer expectations Strategies that brands must adopt Color & design applications for many sectors A color palette of 50 colors Key seasonal colors & key color associations
ABOUT US
We work for various sectors: fashion, textile, sport, automotive, cosmetic, tech, entertainment & hotel.
Our international network in Europe, Japan & China is a key strength to guide our clients.
SERVICES
MARKET ANALYSIS & CONSUMER TARGETS
Understand a given market, new & emerging values and the consumer expectations.
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BRAND POSITIONING & DEFINITION
Positioning & defining your brand to help you stand out on the market.
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COLLECTION DEVELOPMENT
To review and structure your offer, define the seasonal concept that will drive a strong message to your consumers and create the story & design orientations to develop your collections.
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SPACE DESIGN
To develop consumer touch points, retail space, pop-up stores in line with the image of your brand.
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COMMUNICATION & ADVERTISING CAMPAIGN
To enhance your image with a consistent communication and advertising campaigns.
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DIGITAL TREND BOOK
DÉSIR is the indispensable tool to start your creative season! The menu: “Societal context overview that are driving new consumer expectations, strategies that brands must adapt, color & design applications for many sectors”. Completed with a color palette, spotlighting key colors & color associations.
Learn MoreLEADERSHIP TEAM
THIERRY ZOUZOU
PRESIDENT
With over 20 years of international experience, my team and I have been working for clients from various industries: fashion, textile, sport, automotive, cosmetic, tech, entertainment & hotel. Helping brands to face the new challenges on their respective markets, with new positioning, new design directions, new retail space and bespoke communication.
MARKETING DEPARTMENT
MARKETING DIRECTORS & ANALYSTS
Trend Marketing Consulting and its partners possess a vast pool of information pertaining to key players, market trends and target consumers, which allow us to clearly define new market opportunities and act on them. Our strength is to translate the strategic directions into concrete solutions. An agile and highly specialized team means we provide the perfect service to each individual client.
SOPHIE MORIN
CHIEF DESIGN DIRECTOR: Lingerie, Swimwear, Loungewear & Kidswear
Passionate about fashion, trends and innovation, Sophie has more than 20 years experience in lingerie, swimwear, loungewear & kidswear for trend analysis, brand positioning, design creations, fabric sourcing and product development. She gained her expertise working as head designer and art director for numerous international brands ranging from luxury houses to mass market brands.
VALERIO LUPI CHERUBINI
CHIEF DESIGN DIRECTOR: Womenswear, Menswear, Knitwear & Textile
With a strong creative personality, Valerio has become a fashion designer with a rich experience in developing collections for women & men from concept, inspiration, material and color research to design. Valerio is a knit & textile expert and has solid skills on manufacturing helping concretely our clients to create the right prototypes.
FAUSTINE BARANOWSKI
CHIEF DESIGN DIRECTOR: Beauty, Cosmetic & Wellness
Faustine is a specialist in the cosmetic & lingerie industries. Her global approach to beauty & wellness confers great pertinence to our clients' projects. 20 years of experience and unique insights into changing lifestyles and needs of women enhance brand success in all related sectors.
TAMRA BLANKENSHIP
CHIEF EDITORIALIST
An American native living and working in France, Tamra is specialized in fashion, cosmetics, textiles and marketing with a focus on trends and international project management. With a passion for words, she works closely with clients to adapt global trends to specific needs. Making them understandable and attractive for each company's unique needs.
BEATRICE TRAN 王依玲
DIRECTOR OF IMAGE PRODUCTION
Beatrice is an international audiovisual production director realizing films for advertising & social networks, creating images that tell stories and convey messages to enhance your brand image. In combination with our international knowledge and network, we create audiovisual productions in line with your strategy, unique brand DNA and target clientele.
PASCAL GRASSO ARCHITECTURES
ARCHITECT PARTNER
Architect DPLG, Ecole d’Architecture de Paris Master’s degree in architecture, National School of Architecture of Paris. Pascal works from concept to construction as well as interior & furniture design. Thanks to his worldwide experience France, Japan, Russia, China, Africa, Pascal has multicultural skills.
SACHIKO SATO
CEO OF JAPAN OFFICE: Womenswear, tech & automotive
Managing our subsidiary in JAPAN for more than 20 years, Sachiko is specialized in trends for various industries with extensive knowledge of Japanese market. She leads the organization of trend seminars that provides the ideal link for our clients to understand the new challenges.
RYOSUKE YOCHITSUGU
TREND CONSULTING DIRECTOR IN JAPAN: Sport, Menswear, Retail & Home
Ryosuke began his career in New-York and joined our team in Japan during the 2000s. He is specialized in the sport & menswear industries in addition to retail & industrial design.
CONTACT
- 34, Avenue des Champs Elysées, 75008, Paris, FRANCE